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Ethos Origin Series
Artisanal Branding & Sustainable Packaging
100%
Compostable Materials
PackagingBrand IdentityTypographyPhotography
A sensory-driven identity for a specialty roastery focusing on transparency, origin, and the ritual of brewing.
Introduction
ClientEthos Roasters
Release DateFeb 2024
RoleArt Director
Duration10 Weeks
The Solution
We utilized letterpress textures, hand-stamped elements, and a biodegradable packaging system that uses UV-sensitive inks to show roast dates.
Outcome
Ethos saw a 60% increase in wholesale partnerships and successfully launched their direct-to-consumer subscription model.
“The branding tells the story of the soil, the sun, and the hands that picked the cherries. It's beautiful.”
Mateo Silva — Founder
