Lumina Bio-Cell

Sustainable Beauty Identity & Digital Experience

Zero

Plastic Waste

Brand StrategyPackagingE-CommerceArt Direction

A luxury skincare brand focusing on lab-grown botanical ingredients and circular packaging solutions.

Introduction

ClientLumina Labs

Release DateMay 2024

RoleLead Designer

Duration4 Months

The Solution

The design system uses high-contrast serif typography paired with macro-photography of plant cells, emphasizing the 'bio' in bio-beauty.

Outcome

Lumina launched in 12 global markets and received the 'Sustainable Design of the Year' award in the cosmetics category.

“We wanted the brand to feel like a deep breath—calm, clear, and essential.”

Sofia Veras — Creative Director